Have you noticed something unique in the title? Are you reading again? Then your eyes might have caught the word ‘direct’ traffic. Do you know what is direct traffic? No?
You must know that your website needs to rank higher if you are planning to increase the traffic on your website. There are different kinds of traffic that your website can invite or enjoy.
- Organic search
- Direct
- Paid
- Referrals
- Social
While creating a website is no longer a chore, maintaining and repurposing it is a challenge that requires frequent maintenance. They collect business analytics from your site traffic, which makes things even more complicated. And the less specific it is, the more likely you are to be unsure whether your efforts are effective.
Let’s start the journey of this blog with the very basic question that you must know before moving ahead and that is what is direct traffic?
Google defines direct traffic as traffic for which no data on the referral source is available. It’s become a bit more complex than its organic, sponsored, referral traffic, and other rivals. The term “direct traffic” refers to a collection of site visits from various sources. The usual denominators for determining what constitutes direct traffic have gotten more challenging.
What role does direct traffic have in organic search ranking? Direct traffic sends a strong indication to search engines that the website is authoritative and well-liked. When visitors visit a website directly, search engines become aware of it and treat it as well-known brand identification.
There are a handful of causes that leads to an increase in direct traffic and it is time to introduce the topic to you people. Without wasting another further minute, let’s get started.
Manual URL entry
The name itself is telling the story, for increasing direct traffic the user has to put the URL of your website directly in their browser and this will lead to an increase in direct traffic.
From bookmarks
The easiest way to assess direct traffic is to look at how much traffic is created by people bookmarking your website and returning to it. Browser bookmark traffic appears to be beneficial to your website. Because it indicates that consumers are returning to your website several times.
App traffic
The term might be alien to you but you have gone through the same multiple times. This is when some of your acquaintances or pages that you follow on the social media app post a link of something and then when you click on it, there is a pop up although a separate tab is not opened but by clicking on the link you are now on page or website.
Wrong redirection
Have you ever tried to browse a website and received the warning Error 310: there were too many sidetracks? You’re most likely locked in a divert circle if this is the case.
A website’s URL should ideally never change. As a result, website visitors and web search tools find it easy to return to. However, URL updates are essential if you want to stay relevant and upgrade your site. The sidetracks, on the other hand, can continue on indefinitely if you’ve modified it a few times. Alternatively, it can keep redirecting you to the old website, trapping you in a 301-redirect loop.
From email
The next thing on this list is through email. Your user might click the link through the email that you have sent to your target audience.
Tracking code error
There will be an unreasonably high rise in direct traffic if the Google Analytics monitoring code is faulty or absent. Google Analytics will only track visits to the second and subsequent pages after the user arrives at the page with and without the malfunctioning trigger. This analytics source will be presented as direct if your IP address is added to the prohibited list.
To fix this mistake, copy the Google Analytics tracking code again and paste it on each page of the site, or install a special plug-in in the site’s admin panel. If you’re using Open Cart, go to Extensions – Analytics and paste the code in there. Everything should now be in working order.
Conclusion
Now you are well aware of what is direct traffic but if you have any doubts or wondering what you have to do with this then it is time to get the help of an expert. There are many digital marketing firms in the market but to do the work with full efficiency and genuine price you have to go through a bit of procedure to land on a company that is worth your time.
Choosing the right digital marketing company takes a couple of minutes because you have to run a background check, check the reviews, price of services, experience, and so on. Once you are done with these then choose the best company for your business. Digital marketing firms will provide you with exceptional quality services including SEO services, email marketing, content marketing, social media marketing, and so on. You can buy the package as per your want and requirements.