There are various ways that can be done to market a product. In this digital marketing era, a marketing technique using influencer marketing has also developed.
Then, what is influencer marketing? Who can be influencers in marketing? What are the advantages of using influencer services when promoting products?
Come on, read every explanation in this review so that you better understand marketing with influencer services.
Who can be an influencer?
Influencer comes from the word influence which means to influence. In this case, influencer means a certain person or party who has the ability to influence the minds of others.
People who can become influencers are usually people who are quite famous in the country or have many followers (followers) on social media. Some of the influencers come from celebrities, political figures, psychologists, doctors, and others.
Meaning of Influencer Marketing
Influencer marketing is a marketing technique using influencer services. Usually the owner of the company endorses a product on social media belonging to one of the influencers.
The endorsement can be in the form of product photos in the influencer’s social media posts. In addition, promotional videos can also be displayed accompanied by an invitation to followers to use the promoted product.
Influencer Marketing Example
Influencer marketing examples, namely a company or business that pays a celebrity influencer to promote hijab products to their followers on Instagram social media.
These celebrities will then post content in the form of photos and promotional videos using the hijab product. In addition, there are also additional positive reviews and invitations for followers to wear the same hijab that she wears.
Types of Influencer Marketing
Based on the number of followers on social media, influencers are classified into several types, including:
1. Mega Influencers
Someone is called a mega influencer if the number of followers is above one million followers. These influencers are usually artists, singers, actors, athletes, political figures, or experts in certain fields.
You as a businessman need to prepare large funds to pay mega influencers. Domestically, the funds you need to prepare can be tens to tens of millions of dollar. While foreign influencers, the cost can reach hundreds of millions of rupiah.
2. Macro Influencers
Macro influencers are influencers whose followers are in the range of 40 thousand to 1 million followers on social media. These influencers can also be from among artists or public figures whose popularity is moderate.
3. Micro Influencers
Micro influencers, namely influencers whose number of followers is between 1,000-40 thousand followers on certain social media. This influencer is usually a person or expert in a particular field.
Sometimes, micro influencers don’t realize that they are influencers. Even so, there are also business people or business owners who are willing to pay to promote their products because they have a fairly decent number of followers.
4. Nano Influencers
Meanwhile, nano influencers are owners of social media accounts with a small number of followers, which is less than 1000 followers. Influencers of this type are usually people who are experts or have certain hobbies, such as computer science, IT, crafts, and so on.
Those are some brief explanations about influencer marketing. If you have sufficient promotional funds, then try occasionally to use the services of influencers. You can choose the type of influencer according to your budget. That way, the products you offer can be recognized by many people and business turnover will increase.