Without a website that is optimized for mobile devices, you are missing out on new clients and clients. Making your website legible on mobile devices is just one aspect of having a mobile-friendly website. The whole user experience with your products and services is influenced by your website and how effectively it functions on mobile devices. In the B2B space, where people want to access and interact with your brand conveniently via a smartphone or tablet whether traveling, at work, or lounging on the sofa, mobile optimization is extremely important. A mobile-friendly website has been optimized for mobile devices so that when a user views it on a phone or tablet, it fits the size of their screen and includes menus that are simple to use.
What impact does B2B mobile optimization have?
To put it another way, the process of mobile optimization is when a web designer modifies the website’s content so that when users access it on a smartphone or tablet, the information can tailor to their device and screen.
Users of all types are spending more and more time on their mobile devices researching companies, goods, and services. 57% of consumers who come across a non-optimized or badly designed mobile site won’t suggest the company to others, according to research. That’s why in CISO conferences, various big leaders are emphasizing investing in mobile optimization to increase your business website revenue share.
Additionally, according to Google, 61% of consumers are unlikely to visit a website again if they have problems viewing it on their mobile device.
Generation
Many of the leads that your business receives online—likely a sizable portion—is generated by search engines. Google’s algorithms are constantly being updated, and they now give mobile-friendly websites a greater preference.
This results in less activity, fewer clicks on unique links, and a slower rate of lead creation. Without a mobile-friendly website, 40% of users (your prospective leads) would visit a competitor’s website rather than put up with a subpar mobile site, claims Google.
To collect inbound leads, your site must also be mobile-optimized. New site visitors are frequently unfamiliar with your company and are still learning about your goods and services. Your website requires a simple method to collect those leads so you can proceed to the nurturing phase.
Nurturing
You must nurture new leads until they convert once you’ve produced them. Lead generation and nurturing both have an impact to your website in similar ways. You need a high-quality, mobile-friendly website, such as Thetradebuzz.com, to draw in visitors who have expressed interest but haven’t yet made a commitment.
Any links in emails sent to subscribers of a newsletter or email marketing campaign should direct them to an optimized website, whether they are accessing it on a PC or a mobile device.
Unsurprisingly, 54% of the more than 1 billion monitored emails opened in 2016 did so on mobile. If a person clicks on a mobile link that takes them to a non-optimized website, they may leave without reading any of your material.
Conversion
Most studies show that consumers much prefer interacting with and making purchases through websites to sales representatives. Having a website that is simple to use on computer and mobile devices can help you convert your B2B leads more effectively.
According to another Google study, 42% of researchers utilize a mobile device of some kind during their B2B buyer’s journey. In B2B, mobile device usage increased by 91% between 2014 and 2015 throughout the whole purchase process.
Overall, B2B mobile website purchase rates increased by 22% in 2015 when it comes to lead conversion. Your website’s ability to convert leads that you produce and nurture would reduce without a flawless interface with the mobile device world.
Quick tips for B2B website mobile optimization
- Display the page’s most crucial information at the top.
- It’s a tiny screen, so don’t cram it with too much material.
- Optimize for tablet displays as well as other mobile device kinds.
- Add a compelling call to action.
- Make your website and menus simple to use.
Conclusion
The whole buyer’s experience, from lead generation to lead conversion, has an impact because of your website. Not offering a mobile-friendly website that is simple to use and browse is a grave error.
A mobile-friendly website that creates, nurtures, and converts your leads more effectively than previously may swiftly update by adding a few new features and simplifying the content on each page.
B2B customers want to learn more about your company from any location and on any device. By optimizing your website, you may make it simple for customers to make a purchase.