Study in Dubai, UAE
Digital marketing is an essential part of any marketing strategy in the modern world, providing businesses with the best online channels to promote and sell their products and services, provide customer support and build relationships with new and existing customers.
But achieving these goals requires a comprehensive approach to digital marketing training in Dubai and expertise in using its key tools and elements. Therefore, every professional in this field should learn the basics of digital marketing in a specialized course.
This is a rapidly evolving field; to succeed in your overall digital marketing strategy, you need to be up to date with the best online marketing practices available, and our accredited digital marketing courses will help you master this knowledge.
We will teach you this knowledge in a practical and intensive masterclass where you will learn how to improve your results at scale through search engine optimization (SEO), pay-per-click (PPC) management, Google Digital Marketing, premium content marketing, and web analytics.
In this digital marketing course, you will learn how to effectively reach your target audience, promote your business, market and position your brand using various tools such as social media, digital advertising, and other relevant channels.
This short and intensive course will give you the best possible qualification in digital marketing.
Learn more about the whole field of digital advertising.
Identify and engage your target audience digitally.
The basics of social media marketing.
Using advanced tools to reach audiences and implement effective digital marketing.
Assessing the reputation of your company, products, and services.
What is a digital marketing strategy and how to create one?
Who should attend
Who should participate
Digital marketers
Digital marketing directors
Brand and marketing managers
Digital Marketing Managers
Social Media Managers
PR (Public Relations) specialists
Business Development Managers and Directors
Business owners and entrepreneurs
Everyone involved in a company’s online presence
Anyone who wants to enter the field of marketing.
What you get
Upon completion of this masterclass, participants will have gained the following knowledge and skills
Expertise in effective digital marketing plans and strategies.
Examination of the main digital marketing tools and their most effective features.
A unique understanding of digital tools for professional development
Knowledge of two-way communication with customers through social media
Optimization of websites and overall online presence to achieve optimal results
Build long-term customer relationships and a user-centered consumer experience
Effectively leverage mobile solutions and master the digital landscape
Learn the right online media channels to achieve the best results and outputs
Harness the power of analytics to improve campaign results
Rapid professional growth and the opportunity to acquire in-demand skills
Understanding the present and future of the digital marketing ecosystem
Nlptech’s special course offers
At Nlptech Academy, we make every effort to ensure that all our courses and training are delivered in accordance with the highest industry standards, are time efficient, relevant to practice and deliver the best possible learning outcomes. Our courses are up-to-date and provide excellent value for money.
Course fees include
A comprehensive workbook with course materials
Lecture notes and other support materials
Practical examples and various case studies
Quick reference/best tips guide
Professional and experienced trainers
Accelerated and intensive learning techniques
Relationship building during the course
Post-course action plans
Index of other recommended materials
Certificate of Completion
Free parking service
Coffee break
Lunch
Free wi-fi access
Certificate of Completion
Nlptech Academy Certificate
Accreditation of courses
The future of digital marketing
Where are we now? How did we get here?
Current trends, challenges, and opportunities
Legal issues and the digital world – building your online presence in harmony
The digital world and cyber law
GDPR
Common risks and key awareness points
Search Engine Optimization (SEO).
Key points for a successful SEO strategy
The basics of building quality links
Website Optimization
Marketing in the mobile world: a new competitive environment for reaching your customers
The mobile environment and its constant evolution
Features and pitfalls of the mobile world: everything you need to know today
Responsive design and mobile web: fashion or inevitability?
Voice search
Content marketing
Definition of content marketing
Types of content marketing
Content marketing strategy – snippets, case studies, checklists and more
Video marketing: why video is better than a thousand words
The role of video in marketing and product image
An overview of effective video marketing strategies
Best examples of content marketing
Social Media Marketing (SMM)
What is SMM?
The importance of SMM and why you should use it
SMM platforms
Social media as a means of communicating with customers
Online advertising: how to use it for monetization strategies
Landing pages
Payment methods: CPM, CPC, CPE, CPV, CPI, CPA and referrals.
Targeting methods and bidding strategies for advertising
Paid Search – PPC
Video advertising
Display advertising and repeat marketing
Paid social media
Mobile advertising
Local advertising
Referral and affiliate marketing
Advertising is a never-ending process: optimizing visibility
Use customer communication in every way possible
Email marketing – send your customers the best results
What is email marketing? Definition, advantages, and disadvantages
Creating a mailing list
Creating, measuring, analyzing, and segmenting
Working to improve email marketing metrics
Conversations
Emails
Messengers
Chatbots
Lead Management
What is a lead generation and why is it important?
Categories for lead generation
Common lead generation strategies
Brand and reputation management
Key elements of brand management in an online environment
What is online reputation management for businesses and how important is it?
How to create, monitor, and maintain a positive online reputation
Responding to feedback: the importance of reputation feedback
Analyzing
Proven methods for measuring your brand
Understanding traffic and its sources
Paid advertising campaigns and social media campaigns – statistics to monitor and control
Audience, acquisition, behavior, and change
Reliable forecasting and reporting
Understanding ROMI and optimization strategies