Video Marketing Trends That You Need To Know in 2023

If you see someone playing on their phone while they walk down the street, there is a chance they’re watching video content. สล็อตเว็บตรง Online video consumption has soared over the past few years. Currently, more than 5 billion hours of video are watched monthly on YouTube alone. CNN and BuzzFeed boast that 80% of their views come from videos. So it’s no surprise that businesses want to try videos in their marketing mix.

For one thing, corporate video production creates many opportunities for customers and businesses. We’ll cover seven trends influencing how videos will affect how you market your business. This post by a top Digital Marketing Company in Bangalore will provide seven trends you need to know that are coming in the years.

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Video marketing trends in 2023

1. Video-centric news feed

The video-centric news feed is the latest trend in the สล็อตแตกง่าย social media space. It’s a new way of engaging users, and it’s been gaining traction over the last year or so.

Now, when you scroll down your Facebook or Instagram feed, you may notice that videos take up more space than photos and text. This change has made it easier for users to watch more videos without scrolling past as many posts. It’s also meant to ensure that people aren’t just looking at still images or short snippets of text—they can watch longer video content if they choose.

The video-centric news feed is still new, but it shows great promise in getting users engaged with content creators on social media platforms like Facebook and Instagram.

2. Augmented Reality (AR) and Virtual Reality (VR)

We’ve been hearing about AR and VR for years, and it’s finally starting to catch on in the mainstream! This will be huge for businesses that want to go beyond just posting photos and videos online. With AR and VR, companies can create interactive experiences that take place in real-time and are unique for each user.

Video marketing trends are changing quickly—but those incorporating these new technologies will help set them apart from competitors who aren’t keeping up with the times!

3. Streamlined video creation

Creating high-quality videos takes time and effort, which can be difficult when juggling other responsibilities at work or home. Fortunately, some tools make it easier than ever before to create personalized videos without having to use expensive equipment or software. These tools allow you to easily edit your footage, add music and sound effects, insert text into the video so viewers know what’s being said at all times (even if they don’t speak English), add subtitles so people can watch a video in their native language without having to read subtitles during playback (this works great for people who prefer reading over listening).

4. Live streaming

Live streaming has been around for years, but it’s now more popular than ever. People love being able to interact with their favorite YouTubers and personalities in real-time. They love being able to see what’s happening at the moment, and they love being able to ask questions and get answers on the spot. It’s a fun way for fans to connect with their favorite personalities and celebrities.

Live streaming is also great for companies to show off their products or services in action—and it’s cost-effective! A live stream can be recorded and saved as an on-demand video, so you don’t need to worry about missing anything if someone has trouble viewing it live.

5. Personalized video marketing

Personalized video marketing is the trend that you need to know. It’s been around for a while, but it’s only recently become a mainstream strategy. And with the rise of artificial intelligence, it will only get more popular.

With personalized video marketing, you can create videos targeted directly at your audience—specifically at an individual or group. The idea is that this will make your brand more relatable and, therefore, more trustworthy and compelling.

6. Advanced metrics and analytics

As you’ve probably noticed, the digital marketing landscape is constantly changing. A trend consistently staying strong is the growth of advanced metrics and analytics. The more data you have about your customers, the better you can target them with a personalized strategy.

The most common type of data used in advanced analytics is behavioral data—this includes behavioral information like clicks, time spent on the site, or content viewed. This information can be used to determine what content works best for each visitor and optimize it accordingly.

7. Radical transparency

This trend has been going on for a while, but it’s only getting more popular. People are getting sick of the “here’s our product” marketing campaigns and demanding transparency from brands they love. So if you want to keep your customers happy and engaged, you need to be transparent with them.

This can mean sharing new products as they’re being made or giving your customers behind-the-scenes access to your business. You might even consider letting them see how much you care about the environment by donating to causes that support it or showing how much waste you’ve reduced since starting your company.

The key here is ensuring your customers know they matter—and they’ll love that!

Conclusion: These trends will impact how you engage with your customers.

The power of video marketing isn’t waning, and it doesn’t look like it will be anytime soon. In fact, many businesses have adapted to the changing digital landscape by learning how to leverage video marketing. As we’ve shown here, there are plenty of options for creating and sharing videos in a way that works for your business model. So what are you waiting for? Get out there and start leveraging the power of video marketing with these seven trends today.