A social media strategy for small businesses is crucial to buymalaysianfollowers increase brand awareness, reach your target audience, drive sales, and maintain brand integrity.
A strong social media strategy will give you endless ideas for
what to post and you’ll soon have an engaged community.
What is a Social Media Strategy For Small Businesses?
Social media strategies are a blueprint for everything you want to achieve and do on social media.
It outlines what you will post on social media, which platforms you will use, and identifies measurable goals that will help your business.
Small businesses can use social media to increase brand awareness, increase their audience and increase revenue.
This growth will not happen overnight. This growth requires a steady and strategic approach.
You should take a look at Chai Cafe Kolkata Chai Co., they post on multiple platforms regularly and have created a vibrant community.
There are three types of content on their social media: videos, product photography, recipes.
The posts contain informative and inspiring recipes, while the product images are direct marketing.
The video content features artists from India, giving insight into Kolkata Chai Co.’s brand values.
This content is designed to increase brand awareness and drive sales. It creates a coherent social media strategy across all platforms.
Are you ready to build your social media strategy in 2022? Steph Gilbert, a social media expert shares her top tips in this video.
How to create a social media strategy for small businesses:
- Define Your Social Media Strategy
- Find the right social media platforms
- Your brand voice should be defined
- You can create and manage your posts
- You can track and measure your goals
Part 1: Define your Social Media Strategy and Set Your Goals
Although it may seem daunting to create a social media strategy, setting
realistic goals will keep the process manageable and manageable.
The SMART goal is:
- Specific
- Measurable
- It is possible
- Relevant
- It’s important to do so promptly
This method can be applied to your social media marketing plan. The goals should be based on specific metrics for your business.
You might, for example, want to track the number of people who
follow your social media accounts month over month.
It’s a smart idea to set a few goals if you are just starting out with social media.
You’ll be able track your progress and use these as a base to improve in the future.
You want to learn how you can set goals and actually reach them?
Watch Later’s goal-setting workshop, which will teach you how to make your social goals a reality.
Part 2: How to Choose the Best Social Media Platforms For Your Business
Each social media platform comes with its own set of pros and cons. This allows you to be selective in your approach.
Start with the platforms that are most appropriate for your business.
This will save you time and help you avoid getting overwhelmed by your content calendar.
Are you unsure which platform is right for your business? Here’s an overview:
Instagram is a great visual platform to showcase your products and services.
You can also grow your brand’s fan base by using Instagram.
Instagram has many e-commerce options that make it easy to convert your followers to customers.
Instagram is known for its large community of social media influencers. Sponsored
posts are a great way for you to reach new audiences and to partner with influencers.
Instagram is a great platform to find organic user-generated content about your products and services.
Sharing UGC can be a great way for you to showcase your
products and it can also act as a third-party recommendation.
Later’s user-generated tools can improve your content workflow — schedule, source and repost UGC in just minutes to your feed!
Facebook is the most popular social media platform. You can post photos, updates, information and videos to increase brand awareness and trust.
Facebook, much like Instagram is packed with ecommerce features and has some the best targeted advertising tools in the industry.
Facebook’s advanced community forum features, such as
Messenger Rooms and Groups, set it apart from the rest.
Facebook’s powerful analytics tools can help you get to know your followers better and keep you on track with your goals.
Are you looking to improve your Facebook strategy?
You can plan, schedule, post, and manage Facebook with Later — all for free!
Twitter allows you to share short messages and other media.
It is ideal for customer support, announcements, blog posts and articles, as well as company announcements.
Twitter is great for quickly connecting in real-time, making it a top choice for companies that have lots of news updates and resources to share.
Beverage brand Innocent drinks, for example, uses
Twitter frequently to answer questions and communicate with customers.
Tiktok
is not just for teens, but everyone can use it.
a video-driven platform is full of entertaining, informative, and creative content.
Businesses use the platform to demonstrate their products,
share behind the scenes, offer tips, and join in on trending challenges.
Lucuma makes use of the platform to market a line of clay earrings.
younger audience makes it a great platform for marketing to Gen Z. However, the demographic is changing — with more millennials joining.
Are you looking to improve your skillset? Take the 10-day Challenge by Later!
Every day, we will show you a hack or skill that you can apply to your account.
YouTube
YouTube, unlike other social media platforms, allows you to
upload longer videos with a maximum file size of 128GB (or 12hrs). ).
It is the ideal platform to share more detailed, educational content,
such as styling tips and tutorials, or transformations.
Later, for example, uses YouTube to share tips and strategies on social media,
how-to videos and courses, as well as conference sessions.
YouTube is more energy-intensive than other platforms and can produce huge results.
YouTube is a search engine. This means that users who search for your content will be more interested in it and have a greater desire to engage.
Are you ready to get started? Learn everything you need about starting a YouTube channel.
Pinterest is a great visual discovery platform for reaching new and relevant audiences.
The whole experience can be clicked, which makes it easy to convert browsers into customers.
Pinterest users can “pin” photos linking to resources, product pages and other content.
Pins are visually appealing and link to product pages or blog posts.
Pinterest is an excellent platform to drive traffic to your website.
Brands can create boards full of curated pins that make it easy for their audience to find similar pins.
Later, as a Pinterest Partner offers you exclusive features that will help you grow your Pinterest business.
Get started planning and scheduling your pins with Later today!
LinkedIn is an excellent platform to build your network, raise brand awareness and attract new talent to your business.
Many brands use LinkedIn, similar to Twitter, to share company updates and news releases, media coverage, articles or blog posts.
It has more than 722,000,000 users around the world and tons of engagement-driving new features.
This platform is worth considering creating a strategy.
Once you have a good understanding of what each platform has to offer,
select the one that is most relevant for your business. Start with just one or two platforms.
It’s better to concentrate your energy where it is most effective.
DID YOU NOW: Now you can plan and schedule your content on Instagram,
Facebook and Twitter with Later — all from one simple-to-use dashboard
Part 3: Define your brand voice
Your brand voice is similar to your company’s personality.
It’s how you communicate with your customers. It might differ slightly from one platform to the next.
For example, take The Washington Post. uses comedy to make funny and informative videos.
They share highlights from articles without fluff on Twitter.
You can find your brand’s values or mission to help you pinpoint your tone.
Do you prefer to be casual and approachable, or serious and formal?
This is one brand that does it well: Pur Home, a line of natural cleaning products with an eco-friendly mission.
They channel their values into their brand’s tone with a friendly voice and sustainability-focused content:
TIP: As you work to refine your brand’s voice, think about how you would talk about your products or business to a friend.
Part 4: Manage and Create Your Social Media Posts
Once you have defined your goals and chosen the platforms that you will use,
you can start creating and publishing content.
Content batching is a great way to keep busy small business
owners from becoming overwhelmed while creating content.
This is a useful productivity tool that allows you to create multiple captions and photos within a given time period.
Later’s social media scheduling tool can help you save time by scheduling content.
You will be able to share content when it is most relevant to you.
Later allows you to upload photos in batch, locate amazing
UGC and schedule content up to weeks in advance.
With features such as Best Time to Post, and a free Unsplash integration,
your content calendar will be consistent, strategic, and cohesive.
#5: Track Your Social Media Goals and Measure It
Congratulations! This is the hard part.
Consistency is the key to a small business’s social media strategy.
Your strategy will be enriched by monitoring your analytics to determine how many people are reaching you and how they interact with your posts.
Later Analytics allows you to easily track insights
that can be used to inform your content strategy, whether it’s increasing engagement and growing your audience.
Here’s a quick guide to creating a small-business social media strategy.
Spend the time to create SMART goals and define your brand voice.
Then, choose platforms that are in alignment with what you want to achieve.
You’re one step closer to creating a long-term strategy that works.