But if a PPC campaign is not accompanied by expert eCommerce PPC management, it will quite literally be dead in the water.

These are the top eCommerce PPC issues faced by eCommerce businesses in all sorts of industries.

1.Low impressions
Low impressions mean your ads aren’t being shown to the right people or enough people at all. You could be targeting the wrong keywords with low search volume, or just not targeting a large audience.

2.Low click-through
People are seeing your ads, but no one clicks on them. Congrats – you don’t have to pay for clicks that go nowhere, but you get no sales, either.

3.High click-through, low conversions
This is a monster – high click-through and low conversions mean you’re paying for all of those clicks to your ads, but none of them is coming through for you as a sale. High-clicks and low conversions will blow through an ad spend budget, and quick.

4.Horrendous landing pages
A landing page can be objectively bad. If it’s slow or irrelevant to your ad copy, it won’t meet customer expectations and they will bounce instead of buying.

5.Displaying your ads at the wrong time
Your target users aren’t necessarily all online at the same time. If you display your ads to the wrong users, guess what happens? No sales for you.

6.Displaying your ads to the wrong people
Similarly, not all online shoppers are your target audience. An eCommerce PPC management company can help you define and bound your target market so you’re only displaying ads to interested parties.

7.No bid strategy
Passive bidding can kill a PPC advertising campaign – you want to display for the right keywords and sometimes you need to pay a little more for them – but you also don’t want to overpay, either.

8.Focusing on the wrong keywords
A worse situation is simply targeting keywords that no one is searching for, or much worse, which are not well aligned with your target users’ search intent.

9.Not monitoring the right KPIs
A data-driven process is the key to successful eCommerce PPC marketing. Without following the data, you won’t know how profitable you are or how well your PPC ads are performing, with respect to click-through rate, conversion rates, targeting, and much more.

10.Lack of trust
Finally, if an eCommerce PPC management company doesn’t cultivate trust with you, the client, you might not be willing to give them further autonomy. They are the experts, and if you aren’t willing to hand over the reins of your Google Shopping Ads, then there’s a conflict of interest. Search for a new one and do it before you waste any more money on a lost advertising strategy!

How an eCommerce PPC Management Company Helps
An eCommerce PPC management company will help trim the sails of your PPC strategy so your ads are displayed more effectively, generate the right clicks, and extract conversions from interested users. Here’s how they do it.

●Identify and set the right keywords and negative keywords so online qualified users find your website.

●Setting a bid strategy so you pay what you need to for the best keywords – not more or less.

●Monitor reporting closely and make adjustments to targeting.

●Assist with landing page development and ad copy creation.

●Cultivate trust and open lines of communication with you, their client.

Interested in taking your (possibly stagnant) current PPC campaign to the next level? Get in touch with 1DigitalⓇ Agency today at 1DigitalAgency.com or by phone at 888-982-8269. In addition to PPC, they also offer social media management and eCommerce SEO strategies to help you climb the rungs of the search engine’s search result pages!

They’ve managed countless eCommerce PPC campaigns in the past and can help you ramp up traffic and sales today – potentially improving your ROI and ROAS, and not simply revenue.

For more information about Shopify SEO Services and Bigcommerce SEO Services Please visit: 1Digital Agency.

The post 10 Basic Pay-Per-Click Problems an eCommerce PPC Management Company Can Solve appeared first on Eurasian News.

But if a PPC campaign is not accompanied by expert eCommerce PPC management, it will quite literally be dead in the water.

These are the top eCommerce PPC issues faced by eCommerce businesses in all sorts of industries.

1.Low impressions
Low impressions mean your ads aren’t being shown to the right people or enough people at all. You could be targeting the wrong keywords with low search volume, or just not targeting a large audience.

2.Low click-through
People are seeing your ads, but no one clicks on them. Congrats – you don’t have to pay for clicks that go nowhere, but you get no sales, either.

3.High click-through, low conversions
This is a monster – high click-through and low conversions mean you’re paying for all of those clicks to your ads, but none of them is coming through for you as a sale. High-clicks and low conversions will blow through an ad spend budget, and quick.

4.Horrendous landing pages
A landing page can be objectively bad. If it’s slow or irrelevant to your ad copy, it won’t meet customer expectations and they will bounce instead of buying.

5.Displaying your ads at the wrong time
Your target users aren’t necessarily all online at the same time. If you display your ads to the wrong users, guess what happens? No sales for you.

6.Displaying your ads to the wrong people
Similarly, not all online shoppers are your target audience. An eCommerce PPC management company can help you define and bound your target market so you’re only displaying ads to interested parties.

7.No bid strategy
Passive bidding can kill a PPC advertising campaign – you want to display for the right keywords and sometimes you need to pay a little more for them – but you also don’t want to overpay, either.

8.Focusing on the wrong keywords
A worse situation is simply targeting keywords that no one is searching for, or much worse, which are not well aligned with your target users’ search intent.

9.Not monitoring the right KPIs
A data-driven process is the key to successful eCommerce PPC marketing. Without following the data, you won’t know how profitable you are or how well your PPC ads are performing, with respect to click-through rate, conversion rates, targeting, and much more.

10.Lack of trust
Finally, if an eCommerce PPC management company doesn’t cultivate trust with you, the client, you might not be willing to give them further autonomy. They are the experts, and if you aren’t willing to hand over the reins of your Google Shopping Ads, then there’s a conflict of interest. Search for a new one and do it before you waste any more money on a lost advertising strategy!

How an eCommerce PPC Management Company Helps
An eCommerce PPC management company will help trim the sails of your PPC strategy so your ads are displayed more effectively, generate the right clicks, and extract conversions from interested users. Here’s how they do it.

●Identify and set the right keywords and negative keywords so online qualified users find your website.

●Setting a bid strategy so you pay what you need to for the best keywords – not more or less.

●Monitor reporting closely and make adjustments to targeting.

●Assist with landing page development and ad copy creation.

●Cultivate trust and open lines of communication with you, their client.

Interested in taking your (possibly stagnant) current PPC campaign to the next level? Get in touch with 1DigitalⓇ Agency today at 1DigitalAgency.com or by phone at 888-982-8269. In addition to PPC, they also offer social media management and eCommerce SEO strategies to help you climb the rungs of the search engine’s search result pages!

They’ve managed countless eCommerce PPC campaigns in the past and can help you ramp up traffic and sales today – potentially improving your ROI and ROAS, and not simply revenue.

For more information about Shopify SEO Services and Bigcommerce SEO Services Please visit: 1Digital Agency.

The post 10 Basic Pay-Per-Click Problems an eCommerce PPC Management Company Can Solve appeared first on Eurasian News.

For those who own an eCommerce business in particular, however, that love for your business can only get you so far. This is because there is a slew of moving parts that are within your eCommerce “machine,” most of which require more than just love. These parts require close consideration, monitoring, additions, deductions, measuring, fixing– and it all can be overwhelming.

On top of all that up-keep (and its stress), you have to be aggressively diligent with it all– and if you make one mistake, it could cost you potential customers, potential success, and yes– potential sales.

We certainly do not want that for your beloved business.
That’s what we aim to help you with today: spotlight nine of the biggest mistakes you can make for your Shopify store so you won’t make them in the future and your business can truly take off.

1.Designing your store’s layout carelessly
No one likes a website that is unpleasant to the eye. Make sure that your color schemes aren’t too bright or offensive. Your store should also be easy to navigate, welcoming, not have any broken links, and appear overall professional.

2.Focusing on how your store looks only on a desktop
While people do tend to use their computers quite a lot, people also use their phones, laptops, tablets, and other devices to browse the internet. When designing your store, don’t only see how it looks on a desktop but for all devices.

3.Using images that are not compressed
Using non-compressed images leads to significantly slower loading times. When your website takes too long to load, customers are quick to bounce– and never come back. Make sure you compress your images (and that they still appear to be high-quality!).

4.Adding every app possible
It might seem like a good idea to offer a ton of apps, but don’t do it. You can provide your customers with added functionality with Shopify apps, sure, but too many will overload your website making it appear spammy and load slowly.

5.Not reacting to incomplete checkouts
There will come times when your customers will not complete their purchases for various reasons. If you notice this, address it politely! Have an email system set up where you kindly remind your customers to complete their checkout– and they are far more likely to do so with that friendly nudge.

6.Setting SEO to the side
Not optimizing your Shopify pages is easily one of the biggest mistakes you can make! Conducting keyword research and optimizing your store for a higher Google ranking is key to increasing organic traffic and conversion rates.

7.Not adding in an optimized blog
By adding a blog to your website that is properly optimized for SEO, you are increasing your amount of content along with your authority, and therefore your chances of ranking higher on search results. In doing so, you are more likely to appear to your desired audience.

8.…And not editing it (and your other content) for mistakes
Having spelling and grammatical mistakes in your page content can stand out to your potential customers– and not in a good way. They may bounce quickly as you can appear unreliable, lazy, or overall “sketchy.” Comb your content and fix any of these issues. When you do, you’ll present yourself and your store far better.

9.Not trying professional Shopify SEO Services
It never hurts to get outside help, like professional Shopify SEO services. When you opt for these services with 1Digital Agency®, in particular, they will take care of all the above– and plenty more. That way, you can focus less on your website and more on your actual business– and have peace of mind to boot!

Browse the Shopify SEO services over at 1Digital® Agency today or give them a call with any of your questions at 888-982-8269!

For more information about Magento SEO Services and Ecommerce SEO Services Please visit: 1Digital Agency.

The post 9 Big Mistakes You Could Make for Your Shopify Store appeared first on Eurasian News.